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Idiots 2 : The Revenge

In Apple, iTunes/iPod on August 31, 2007 at 8:57 am

First, they wanted a cut in iPod sales. Then, they were going to go for monthly music contract renewals. Then, they launched DRM-Free music on services other than iTunes. And now…

“NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes,” Brooks Barnes reports for The New York Times. “The media conglomerate — which is the No. 1 supplier of digital video to Apple’s online store, accounting for about 40 percent of downloads — notified Apple of its decision late yesterday, according to a person familiar with the matter who asked for anonymity because negotiations between the companies are confidential,” Barnes reports.

MacDailyNews – NBC Universal decides not to renew TV show deal with Apple’s iTunes Store

It’s true, the Universal businesses seem to be going down with a viral case of stupidity. All of this seems to aim for the goal of making iTunes a small competitor in the field of content distribution. Apparently, this time it’s about more DRM and more money.

“NBC Universal is also seeking better piracy controls and wants Apple to allow it to bundle videos to increase revenue, the person familiar with the matter said,” Barnes reports.

MacDailyNews – NBC Universal decides not to renew TV show deal with Apple’s iTunes Store

I don’t understand “better piracy controls”. Apple’s Fairplay is the most used in the music business. How better can you get? And that bundling video thing sounds like a ploy to get more money. Granted, according to MacDailyNews, the shows are still available but that doesn’t mean they won’t go down soon. So yet again, I tell Universal to go F*** themselves and in the future, If I want to watch NBC shows, I’ll make sure to do so on the Canadian networks that show them. Then again, the only NBC shows I care to watch are Chuck and the Law & Order series.

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